01 Feb 9 Ways Mobile Apps are Redefining the Service Industry
The service industry, which is made up of companies and businesses that earn their profit mainly through the provision of products and services considered intangible, is one that has continued to grow consistently over the years due to the constant demand for human intelligence.
This industry is involved in almost every sector of the economy, such as retail, transport, food services, hospitality, wholesale, just to name a few.
The service industry has been around for many years and you have been involved in it one way or the other without even knowing it
Following the advent of technology and its ever-growing demand due to the easier ways it gets things done, this service industry has tapped into the trend, following the development of mobile applications. Mobile applications bring lots of functionality to the table. In fact, studies conducted have shown that people prefer mobile apps to websites of businesses.
This is because mobile applications have lots of advantages when compared to surfing through a website. For one, apps load quicker and some can even be used offline. Furthermore, mobile applications easily utilize features of devices it is installed on. This article will take a look at nine (9) ways mobile apps are reshaping the service industry:
It gives customers relevant information
One thing about mobile apps is that they are optimized to be simple, giving customers the core details just as it is when they visit the website of that same service industry company. These apps also go a step further in focusing on the key features of a particular product or service, making it so precise by hitting the nail on the head.
Also, customers get to know the price of a particular product/service before requesting, including all charges and fees attached to it. Users of these mobile applications also get to see similar products/services that can act as substitute for their desired product/service.
In addition, most of the services presented on mobile applications come with discounts, enticing offers, as well as rewards – something which is not frequent with the walk-in-shop. Business now offer loyalty rewards to loyal customers as well.
It makes tracking easier
Want to know where a particular item is sold or the closest place you can get it? This is all made possible with mobile apps which have the capability of tapping into the user’s GPS service, thereby tracking orders made by such user.
It boosts your brand loyalty
With mobile application, business can boost the brand they have created via customer engagement and reward programs made available on the app. Coupons can be offered on some in-demand select items. In the process, new customers are added and also repeat customers.
It can be a very powerful marketing tool
Instead of the normal adverts or promotional campaigns that are done to attract new customers, businesses now use mobile applications to run these campaigns, taking advantage of the fact that many people spend hours on social media.
It engages customers through direct communication
Once new in-demand products are launched, the most likely place it will be looked for is through social media viz-a-viz mobile application. New services offered as well as improved features of brand are communicated directly to customers via these apps.
It makes your business unique
In other words, it makes you stand out, as it ultimately separates you from your competitors, giving you the edge you need to boost your brand and make necessary sales.
Mobile applications make the business easily accessible, as it is almost impossible to reach out to all your customers at the same time and at different locations. Businesses in the service industry, who have adopted mobile application strategies, send push notifications that will make their customers aware of new updates to a particular product or service.
Better Customer Service
With mobile applications, complaints are more easily resolved. Also, businesses will be able to know how customers feel about a particular product or service after purchase, through reviews and ratings. This acts as feedback and prompts businesses in the service industry to improve on a particular product/service if not liked.
It improve sales
Evidently, the main aim of venturing into any business is to make profit. With mobile applications, more sales are made, as people prefer the not-so-stressful activity of transacting directly from their phones than walking into a shop. The user practically has the entire shop on his/her phone. Isn’t that amazing?
The trend of more businesses subscribing to the mobile app strategy will continue to be on the increase for years to come, and as technology improves, the service industry needs to buy into the trend in order to make optimal sales, increase customer base, as well as improve brand image.
Do you have a great idea for a mobile app but don’t know where to start? Reach out to Banki Designs for a free consultation.
Be the first to access updated blogs, podcast, events, educational courses and so much more.
Subscribe to our Newsletter today!