If you think it’s hard to get the attention of prospective customers just imagine how much harder it is to keep them engaged on a consistent basis.  

Statistic shows 86% of customers would pay more for better customer experience. The best ways for companies to improve their brand is to demonstrate consistently five core behaviours. 

Move Fast 

 
Opportunities comes and go faster than a speeding bullet. Today’s customers are connected to what’s going on in the world faster than ever in history.  Your business has to have fast access to your customer’s feelings when a subject is trending in order to engage accurately on the relevant channels. Your ability to engage accurately and frequently affects your website traffic and sales purchases. 

Be Fascinating 

 
Statistic shows that 84% of customers expecting brands to be innovative. When combined with the other 86% mentioned earlier that would pay more for a better customer experience, it definitely means that your business needs to be way out of the box with creativity, just forget the box altogether! You have to find a way to be grab interest from your audience on a consistent basis. 

Be Helpful 
  

Having a bad experience is the main reason why customers don’t come back.  The best way to be helpful to your customers is to make sure concerned interactions are documented at all times and make it easy for consumers to engage by providing comprehensible calls to action. When documented, it makes it easier to help another customer in that same situation. 

Transparency 

 
In 2020 and beyond, transparency is more important than ever before because it boils down to whether or not you have a trusted business.  

Internal Transparency would be your corporate values and policy and procedures you would want your employees to adhere to as a representation of your business reputation. It’s how you treat your employees and how your employees feel about you. It’s your relationship with other businesses you collaborate with as well.   

External Transparency would be your ability to be transparent with your customers.  

Be Personal  
 

Oprah Winfrey is a perfect example of personal branding. According to Forbes, Oprah’s estimated net worth is 2.5 billion and her continual efforts to build equity in her brand has everything to do with that.  

Developing a great personal brand is not a quick process, it takes time. It’s very important to communicate your purpose and mission to your targeted audience in an authentic way.