Why do I need a website? As a new business or brand owner, you may have asked yourself this question a couple of times. The thought of creating a website from scratch can be very exhausting. Building a website is an uphill task and requires a lot of mental and financial efforts. But what if there was a way to subsidize these efforts and still get the desired results? Let’s find out how! 

Over the years, several content management system (CMS) platforms have emerged and fizzled out almost immediately. However, one CMS platform has stood the test of time and remained relevant even after half a decade. This relevant platform is none other than the well-known WordPress.

Ever since its creation, WordPress has hosted millions of websites and is currently dominating more than a quarter of the internet. This platform is not only popular but equally offers immense benefits to business and brand owners. 

Although WordPress is becoming increasingly popular, a lot of business owners are still unsure of its relevance in creating a website. Are you uncertain about the benefits of creating your website on a WordPress platform? Then, this article is for you. 

What are the Benefits of Having a Website on a WordPress Platform?

WordPress has become one of the most popular and reliable content management software on the internet. Thus, it is one of the most profitable platforms for business owners to host their websites on. Thinking of creating your own website? Here are some benefits of having your website on WordPress:

Cost-effectiveness

Creating a website from scratch and subsequently maintaining it can cost thousands of dollars. Small business owners often have to spend a huge chunk of money on website development and maintenance. However, WordPress offers an effective solution to this problem. Having your website on WordPress is quite inexpensive and is considerably cheaper than creating it from scratch. Similarly, you can update and maintain the website yourself, thus eliminating the need to constantly hire and pay a web designer. 

SEO friendly

When creating a website for your business, it is highly important to place your emphasis on search engine optimization. One major factor which hinders brand visibility is the lack of SEO friendliness during website development. However, WordPress tackles this problem and saves business owners from going through the hassle of search engine optimization. WordPress contains a number of tools which would enable you to optimize your site manually or automatically, thereby boosting search engine ranking. In the same vein, each website on WordPress is created with simple codes, making it easier for it to rank high on search engines. 

User-friendliness

Are you trying to hook your audience and draw in potential customers? Then, user-friendliness should be at the top of your list. Studies have shown that users are more likely to stay longer on user-friendly websites. To fully draw in users, WordPress offers business owners a user-friendly interface. With the right WordPress developer, you could create a website that will be easy for your audience to navigate and browse through. 

Easy Customization

Although WordPress is a CMS platform, this does not imply that you have no control over the look and feel of your website. This platform makes it easy for you to customize your website in a way that reflects your brand. On WordPress, you can design and customize your business website to your own taste. The platform equally provides tools which make the customization process easier and better. Thus, you can single-handedly create a thrilling experience for your audience and be pleased by the final outcome. 

Vibrant design

The main feature which draws in users to any website is its design. Attractive and vibrant designs will hold their attention and keep them hooked to the website. WordPress provides a wide range of premium tools, themes, and Plugins. These tools will enable any business owner to create an attractive web design and interface that will draw in users and potential clients. It is important to note that these premium tools and themes are free. Thus, you do not have to spend a fortune on designing your website or giving it an attractive interface.

Mobile friendliness

In today’s world, more than 50% of internet users use their phones to scour the internet. Thus, it is very likely that 6 out of 10 users who visit your website are navigating with their smartphones. With this in mind, it is highly important to make your website mobile-friendly. Users tend to shy away from websites which are impossible or difficult to navigate with mobile phones. Fortunately, WordPress websites are mobile-friendly and easy to navigate. Furthermore, the platform provides a wide range of tools which could be used to create mobile and user-friendly websites. 

Secure and reliable

When creating a website, every business owner has security concerns. A hacked website could result in a waste of efforts and finances. Previously, business owners shied away from WordPress sites because of security concerns. They believed that these sites were easier to hack. However, this is grossly untrue. As one of the fastest-growing CMS platforms, WordPress has become very popular. Thus, extra security measures have been put in place in order to ensure cyber security. As such, with a competent team of developers, you can create a completely secure website using this popular platform.

Blogging capabilities

Want to introduce variety and make your website more interactive? Then you need to host it on WordPress. This platform was initially created as a blogging platform and as such, it has inbuilt blogging capabilities. Thus, you can easily make blog posts on your website, thereby introducing spice and variety. 

Flexibility

WordPress websites are very flexible. Thus, they can expand and grow, even as your business grows. What this implies is that you can make several adjustments and create tons of pages or posts without affecting the functionality of the site. 

With these benefits, it is easy to see why WordPress is the most popular and reliable CMS platform. Thus, it is highly advisable to host your website on this platform. Ready to create your very first website? Try having your website on a WordPress platform! If you need help with a WordPress website, contact Banki Designs for assistance.