According to the terms of the program, Snap will give each participant $10,000 per month for 12 months “to support the applicants’ creative endeavors.” Also, each participant’s account will be upgraded to Snapchat Star status and receive a Google Pixel 7 Pro.
“The launch of this accelerator program is part of our broader, ongoing efforts to ensure that content on our platform reflects the diversity of Snapchatters and their interests,” added the company.
Snapchat is the latest social media platform to offer programs that target underrepresented groups, specifically Black creatives who have historically encountered various obstacles in the industry. Back in January, YouTube announced its grantees for its #YouTubeBlack Voices Fund which is a part of their 2020 pledge to spend $100 million to “amplify” Black creators through 2023.
Applications for Snapchat’s program are currently open through August 12, 2022; creators will be selected in the beginning of September.
Source: Ebony
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