Shein and Temu, two leading e-commerce platforms known for their low-cost goods, are preparing to raise prices for U.S. consumers following a significant change in trade policy. The move comes after former President Donald Trump announced the closure of the “de minimis” exemption, a trade loophole that had allowed companies to ship goods valued at less than $800 into the United States without incurring tariffs.

For years, this exemption enabled Shein and Temu to offer American shoppers ultra-affordable products by bypassing import duties. With the policy shift, both companies have notified customers that prices will increase starting April 25. The change directly results from new tariffs and adjustments to global trade rules impacting small-value shipments.

This development marks a turning point for cross-border e-commerce, particularly for platforms reliant on direct-to-consumer shipping from overseas warehouses. As tariffs rise, consumers can expect to see higher prices on a wide range of products previously shielded from import taxes.

Industry analysts note that the policy change aims to address concerns over trade imbalances and level the playing field for domestic retailers. However, it also signals a new era of cost pressures for fast-fashion and discount platforms that have built their business models around tariff-free imports.

Shein and Temu’s response underscores the broader challenges facing international e-commerce players as global trade regulations evolve. Shoppers should prepare for increased costs and potentially longer delivery times as these companies adjust their supply chains and pricing strategies to comply with the new rules.