The Black Community is experiencing a wave of entrepreneurial spirit, brought on by the pandemic and various social issues over the past 2 years. This is underscored by a sense of empowerment, fueled by the possibility of easier access to capital to bring great business...
Social media marketing is the kind of marketing done strictly on the internet using social media platforms and websites. Social media marketing has become the preferred method of marketing as it has since overtaken the traditional print and television mode of advertisement. Social media marketing...
We all have different goals in life as much as we have different ways of achieving them. While some set big goals, other set small goals, but whichever it is, we all have goals. However, the challenge with setting goals is that sometimes, we can't...
If you think it’s hard to get the attention of prospective customers just imagine how much harder it is to keep them engaged on a consistent basis. Statistic shows 86% of customers would pay more for better customer experience. The best ways for companies to improve their brand...
Have you had to cancel travel arrangements for a business event? Or you had to cancel your own event as a result of COVID-19? If so, then you’re not alone. In these recent times, many event planners had to transform their onsite plans into virtual...
Over the years, it has been shown that entrepreneurs are the ones who build cities and economies. A lot of the successful innovations that we enjoy today are products of entrepreneurs who decided to contribute their quota in making our world a better place. Expectedly,...
In-store marketing refers to marketing strategies that target customers while they are physically in a store. Instead of marketing to customers to drive them into a business, in-store marketing focuses on attracting and converting customers once they are have arrived. In-store marketing strategies helps your business...
Most businesses are asking their employees to work remotely to reduce the spread of coronavirus and protect the health and safety of their people. This shift produces a new set of challenges for business owners to support and stay connected with their newly remote workers. Here are some ideas for managing your workers remotely...
As we know it, the business world is continuously evolving, and every day, smart business people are developing new market strategies to fit current market trends. Today, proper brand representation is one of the most popular and successful marketing strategies in the business world. Several businesses...
Its obvious, there is a significant difference between in-person and online networking. And in various ways, building online relationships can be easier. Yet, it’s still challenging for those are not sure how to network online properly or those that are used to the digital world...